I spotted a woman being helped by a sales rep. The sales rep had a dolly. I watched as he placed 4 cases of wine on the dolly I walked over to the women. I asked her "have you tried this wine?" "Is it any good?" "Yes and Yes" she said. "It must be with four cases" I said. Her reply I am buying 6 cases. It is only $5.99.
I then proceeded to the BC section. I DECIDED TO LOOK FOR A WINE UNDER TEN DOLLARS. I COULD NOT FIND ONE. I then looked for wines under $12.00 I could not find one. Ok I picked at random a section of wines counted 20 bottles added up the price and came up with the average price of the wines $37.12. Yes, I stood there all alone in the BC section shaking my head watching imported wines going out the door by the case load.
So once again I had to ask the question why such a big price difference!
I had to think about the number of Canadian wineries building new and enlarged winery facilities.
Are Canada's wines overpriced like gas?
I would say about 70 % of Canada's wineries in Ontario and BC have improved their facilities in the last 5 years. Is it just good business planning, increased wine sales or some overpricing!
I am retired now living on a fixed budget BC wines
will not be on my table as often as they once were. It makes me sad.