Sunday, July 5, 2020

The Rising Popularity of Wine.

It was 1992 when I started my website winesofcanada.com. The inspiration came when my wife and I honeymooned in the Napa Valley. It was a special time. In 1992 you could walk into a winery in Napa and be the only one in the tasting room.

We returned to the valley in 2011. The wineries have gotten crowed you could not even find a spot at the tasting bar. The same is basically true around the world. In the old European countries like France and Italy wines were a mainstay. In North America, it is a new habit!

Back in the nineties when you visited your friend they would most likely offer you a beer, rum and coke or coffee.  Today the choice is wine.

Across Canada back in the 90s, there were less than 70 wineries (give or take). Today we are looking at 800 wineries with the numbers growing. In fact, there are wineries in all ten provinces.

In the USA there are wineries in every state. Every major grocery chain has a wine section.

Is the popularity of wine a fade like Twitter, Instagram and Facebook. Will wine have its day and be replaced by some other exotic beverage. The way they are pulling out fruit trees and ploughing the land to grow grapes one would think not!

One exciting featuring about the wine culture today is the luxury of visiting the wineries. They range from the Mum and Pop operation to the massive million-dollar destination wineries.

In my first year of running my website, I thought breaking 100 visitors a week was amazing. Today less than a 1000 visitors a day is a disappointment.

When I started on the internet I became the third site dealing with Candian wines. I quickly became two. Today there are hundreds perhaps thousands of bloggers.  There are TV and radio shows devoted to wine.

Winery owners, vineyard managers are exploring new areas where no one ever thought of growing grapes. The recycling locations deal with as many wine bottles as they do beer cans.




In a fancy restaurant, you can be presented with a wine list of over 300 bottles to choose from. Your local fish and chip shop might just have a wine list.

Wine is the centre of happiness that’s why in every type of celebration and party we saw wine is on the table. Wine is so popular that even scientists are studying its health benefits. Image!












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