The newest trend and perhaps the right trend is "sit down" wine tasting versus standing at the counter. Your mood, your attitude about what you are looking for and the people you are with can all change depending upon the tasting experience experience.
The experience I love the most is the sit-down wine tasting experience, where I can taste high level wines with a trained server while I interact with my friends. especially when I am on my forth winery of the day. As I get older standing is not the best. I want to relax and savour the wines.
It would seem more and more wineries are promoting the "sit down experience"
You feel less rushed with a sit-down tasting Usually you have around 75-90 minutes to take your time and enjoy the process. I like a time frame, but a big one, where I don’t feel hurried.
Enjoying wine is all about community. I love the interaction and discussion in a wine tasting. You can get the synergy with both options, but I find it is so much easier than in a sit-down setting.
When visiting a winery with friends a sitting experiences enhances the coverage, rather than been spread out in a straight line at the counter The intimate environment is difficult standing at a bar. If you are feeling a more energetic vibe, I like tasting at a bar. I tend to prefer the smaller amount of people in a quitter setting.
Every time I visit a winery, I want to learn something new. I love it when there is an knowledgeable server who can share with our group the backstory of the winery, the vineyard practices, how the wine is made, what restaurants to go to, and so on. A good server engages and answers questions, but they don’t hover. A good server discerns when to engage and when to let you enjoy your group alone. At a sit-down tasting, the server has more room to move about and visit another table, letting you enjoy your company whereas at the bar you may feel the need to constantly engage with the server and not so much with the person next to you.
Experiencing the good stuff: Sit-down tastings showcase a winery’s best wines in their best stemware. There often are food pairings or a charcuterie board to use as a wine pairing experience. Sharing these dishes is better at a table. For the most part, food is not an option at a stand-up bar.
Reservations: Most wineries allow reservations sit-down tastings. They work the same way as in a restaurant. I like knowing that there is a table or couch arrangement ready for my group at a particular time. When I arrive my spot is reserved, the glasses are buffed, the wine is ready, and the server is scheduled. Sweet. With a stand-up tasting, you do not have to arrive at a particular time, but you may have a wait.
I have learned that there is not a big difference a stand-up but I do feel you get so much more for your money. You relax more, you enjoy the interaction with friend and staff more. You may get the crystal stemware to taste out of, the reserve wines, the interaction with a trained server, a quieter room with a view, a place to unwind, and intimate time with your company.
A study done in the USA and Canada by SVB Wines showed a grated "up sale" for the winery in seated tasting.
Unfortunately the seating experience is not that easy for the small wineries where the owner does it all!
Parts of this article come from the resident Sommelier and Owner, Mick Wilson of Wilson Creek Winery
Fees to taste are standard operating procedure at most wineries, though some still offer complimentary tastings or refunded tastings with the purchase of wine. Every winery is different, so ask in advance if you’re curious about fees and reimbursements. If you like the "sit down" experience be willing to pay more.
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