Dine Out Vancouver's Missed Opportunity
Lost opportunity can be defined as the failure to capitalize on potential benefits or advantages that were available at a certain point in time. It involves leaving untapped potential unused, which can result in missed growth, innovation, or progress. In my personal experience as a previous restaurant owner, Atlas Steak and Fish restaurant in Langley lost a major opportunity to impress and gather new customers.
Dine Out Vancouver is an event that presents an opportunity for people to try a new restaurant at a reasonable price. The restaurant has the opportunity to impress, creating the desire for a diner to return and/or recommend them by putting their best foot forward. Atlas took two steps backward in our opinion.
Barbara and I, along with our friends Ken and Jane, made a trip to Langley combining the event with a 35 year anniversary of when Barbara and I met. We have been to Atlas Steak & Fish Restaurant on numerous occasions, and were always impressed by their service and delicious food; we were excited to introduce Ken and Jane to a great fine dining experience.
The evening did not start well, although we had made reservations weeks ago, we were informed by the hostess that she could not find our reservation. Barbara provided the confirmation; we were told it was for Matches, another restaurant in the same location which did not offer the event. Barbara made the reservation directly from the link in the email she received advertising the event on the Atlas website. The hostess went on to say the system used by the restaurant quite often makes mistakes.
The hostess said she *might* be able to find us a table, which she did, on the covered patio way at the back, close to the large fireplace. Not an ideal location, I was not impressed especially since there were numerous empty tables in the regular dining room that were not filled during our two-hour stay.
The chairs were most uncomfortable, they were also too close the fireplace, we felt the heat. With no place for our coats, we attempted to hang them over the backs of the chairs; the server mentioned coats tend to slip off, which Barbara's did. The restaurant did not offer any assistance, so we piled them on a small table that was nearby. So much for fine dining!
The service was good but not exemplary.
A special menu for the Dine Out Vancouver experience is prepared by the restaurant, Atlas's was very impressive. The four of us were happy with the choices. One small point, only one menu for a table of four, we had to ask for more.
MENU
CHOOSE ONE FROM EACH COURSE
49 / 69 with wine pairings 3oz
AMUSE BOUCHE
BLACK TRUFFLE + BRIE ARANCINI
parmigiano reggiano, sweet onion soubise
FIRST
ATLAS CAESAR SALAD
hearts of romaine, parmigiano reggiano, capers, bacon, classic dressing
JOSPER SMOKED POTATO CHOWDER
potato vermicelli, sweet corn
SECOND
PETIT FILET BÉARNAISE
5oz CAB™ filet, warm potato salad, chimichurri
JOSPER SMOKED CHICKEN BREAST
pomme purée, sesame glazed carrots, natural jus
BLACK SESAME SEARED AHI TUNA
charred miso mayo, pine nut jasmine rice, carrot-cucumber slaw
WILD MUSHROOM + TRUFFLE RISOTTO
locally cultivated gourmet mushroom, truffled cheddar crisp, lemon aioli, shaved black truffle
THIRD
CHOCOLATE PEANUT BUTTER MARQUIS BAR
caramel corn, crème anglaise
STRAWBERRY RHUBARB PAVLOVA CHEESECAKE
crisp meringue shards
The cost $49 per person. A most reasonable price although the Petit Filet portion was very small. The lowest price for a bottle of wine was $52.00, and most selections ranged above the $80 mark. As someone associated with the wine industry, I thought the pricing to be high. Our server failed to mention that for an additional $20, we could get a selected wine tasting for each dish which the four of us would have jumped at. I only learned of it when posting the menu for our blog.
We chose a Kingston Estate 2022 Shiraz from Clare Valley, Southern Australia. This wine features a dark plum aroma with hints of vanilla and spices.
Although the food was amazing, we did feel the restaurant was not putting its best foot forward. The complimentary bread from previous visits was missing. The Caesar salad prepared at the table was missing Normally when steak is chosen, a chest with steel knives is brought to the table, allowing the customer the opportunity to select a knife. This was not done; a major disappointment. An opportunity for Atlas to impress missed.
Have you ever felt disrespected because you were not spending the same dollars as others, Atlas, you let us down in the service area.
With all this said, Atlas, a five-star restaurant, is only a 3 1/2 star on this occasion.
Neither Dine Out Vancouver or Atlas responded to our concerns.
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