No Can for Me!
Great wine by its nature is mysterious, unpredictable and perhaps ultimately unknowable.
“Romance and wine encompass not only all of the senses but the mystery, history, science and art. We may never fully understand either, but sure do like trying.”
– Joy Merrilee, Winemaker, Shannon Ridge
The romance of wine begins in the vineyard and ends with a bottle of fine wine been properly served. A waiter stands by your table. They present the bottle to you. Your anticipation is highlighted. The cork is popped. Your mouth waters. You look across the table at the one you love.
The waiter pours a tasting into your glass. You smell the sweet wine. You node your approval. The waiter pours the wine and wishes you "Bon Appétit.
So now you replace that with a can of wine been popped on the table before you.
“I would not like them here or there. I would not like them anywhere. I do not like canned wine. I do not like them Bob I Am.”
Give me a fancy glass give a bottle of wine, Give me the perfection of wine properly chilled, popping of the cork, the care of carefully pouring the wine.
How do you measure your success as a winery by the quality of your wine or the dollars in your bank account? What do you take the most pride in
Would you like me to give you a formula for success? It's quite simple, really: Double your rate of failure. You are thinking of failure as the enemy of success. But it isn't at all. You can be discouraged by failure or you can learn from it, so go ahead and make mistakes. Make all you can. Because remember that's where you will find success."
To me, a wine in a can is a fad that makes for a quick sale. An idea that will in time fade, just as it has before. Canned wine is not a new idea. Its been done before. It's been done in France, in Australia, in China. In America, where it has come and gone.
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